Lisa Heiberg found a market niche while working on filter materials to stop fertilizers.
“The material was patented but since all inventors are researchers, no one had the time or experience to take it to the market.”
DiaPure is one of the 10 winners of the 2018 ÅForsk Entrepreneurial Scholarship – hence deeptech of the week!
Developing a a revolutionary phosphorus filter for private sewage systems.
– Now, we really need to focus on getting out there and show the market what we have. This is a huge leap in the right direction.
Lisa Heiberg is the founder of DiaPure. Driven by helping governments around the world with cleaning sewage water, and with ten years of environmental research focusing on eutrophication, she has found a niche where she can make a change.
– I am a outdoor person and I always cared much about nature protection and climatic changes.
Three years ago, Heiberg worked on finding filter materials that could stop fertilizers, in this case phosphorus from agriculture coming out in the environment.
– I was engaged in a project together with the best researcher in Denmark. We screened a lot of materials but they all had some disadvantages. So, we came up with the idea to mix two materials into one super material. One that had ideal filtering properties and one that had excellent phosphorus absorbing properties.
In that way, they could have a highly reactive surface and good storage capacity of phosphorus inside the pores, she continues explaining.
– The material was patented but since all inventors are researchers, no one had the time or experience to take it to the market. We asked some large companies if they were interested, but they couldn’t see a market for DiaPure.
However, Heiberg have been working in the sewage treatment market in which she saw a possible market opportunity.
– So, I decided to try it out myself, and show what this material could do. We adjusted the material design to work on sewage water, and today we cooperate with one of these companies.
DiaPure collaborates with a global company for production and distribution, as well as with Copenhagen University for material development.
To find solutions for eutrophication, the company has teamed up with more European Universities such as University of Ghent, Leuven and Aarhus, as well as woth growers like Sachsen Municipality in Germany, the Belgian Greenhouse Growers and water providers in Holland.
– I also cooperate with small companies in Sweden to develop my production line, like mechanical Jomo, or the engineering company Join.
Being a reseacher is not the same as being an entrepreneur, according to Heiberg.
– You have to have another mindset and another focus. That was surprisingly difficult adjusting to. I would have come nowhere without Ideon Innovation. Accessing that environment gives incredible possibilities. All my networks, support and input comes from Ideon.
Lisa Heiberg emphasize the importance of having people around you that can celebrate your success and help you to get back in the saddle when times are rough.
– You get challenged always, and you need that because some steps are really scary and someone need to push you over the edge. Then it is good to have a safe environment to support you in that step forward.
deeptech of the week #1: DP Patterning (April 26 - May 2)
deeptech of the week #2: Sally R (May 3 - 10)
deeptech of the week #3: CarbonCloud (May 17-23)
deeptech of the week #4: Zeomem (May 24-30)
deeptech of the week #5: Tebrito (May 31-June 6)
deeptech of the week #6: Buildsafe (June 7-13)
deeptech of the week #7: Mimbly (June 14-20)
deeptech of the week #8: H&E Solutions (June 21-27)
deeptech of the week #9: Maisha Deli (June 28-July 4)
deeptech of the week #10: Organofuel Sweden (July 5-11)
deeptech of the week #11: Sustainalube (July 12-18)
deeptech of the week #12: Texactor (July 19-25)
deeptech of the week #13: Aweria (February 5-11)
deepteck of the week #14: Biosolens (February 12-18)
deeptech of the week #15: Recond Concept (February 19-25)
deeptech of the week #16: Crosser (February 26-March 4)
deeptech of the week #17: Signal Signal (March 5-11)
deeptech of the week #18: Cellink (March 12-18)
deeptech of the week #19: Doctor Std (March 19-25)
deeptech of the week #20: 1928 Diagnostics (March 26-April 1)
deeptech of the week #21: Elastisys (April 2-8)
deeptech of the week #22: APR Technologies (April 16-22)
deeptech of the week #23: FineCell (April 23-29)
deeptech of the week #24: SIOS (April 30- May 6)
deeptech of the week #25: Spira Energy (May 7-13)
deeptech of the week #26: Atium (May 14-20)
deeptech of the week #27: LunaMicro (May 21-27)
deeptech of the week #28: Nemetic (May 28-June 3)
deeptech of the week #29: NWE (June 4-10)